Q2 2024 Performance of Fast Food Apps in the Unified Platform

In the second quarter of 2024, the fast food and fast casual restaurant apps have shown varied performance in terms of downloads and weekly active users on the unified platform. Here's a brief overview of how the top five applications fared during this period.

McDonald’s - Non-US experienced a steady increase in downloads, starting at 4K in the first week of April and reaching nearly 5K by the end of June. Weekly active users fluctuated, peaking at around 47K in early May before dropping to approximately 43K towards the end of the month, and then making a gradual ascent back to 46K by the end of June.

Domino's Pizza Greece saw an initial surge in downloads, hitting a high of around 2K in mid-April, but experienced a significant drop to just under 1K by the end of June. Weekly active users mirrored this trend, starting at 5K, rising to over 6K, and then falling to 4K by the close of the quarter.

For KFC Greece, downloads showed an impressive climb from just over 500 to nearly 2K in late April, before stabilizing at around 1K towards the end of June. Active user counts saw a slight increase from 386 to over 400 in the same timeframe.

The BURGER KING® Magyarország app had a modest number of downloads, maintaining a range between 100 and 200 throughout the quarter. Weekly active users started at 763 and saw a peak at 801 in mid-April, followed by a dip and a recovery back to around 750 by the end of June.

JOE & THE JUICE showed the smallest download numbers, with an initial count of 14 that rose to 101 in early May, but then leveled off to 75 by the quarter's end. Active users increased from 20 to 89 in early May and remained relatively stable around the 60 mark in June.

All data mentioned in this article comes from Sensor Tower, where more insights into the performance of these and other apps can be found.